首页 › 失血审计矩阵 › 广告与流量失血 › PPC 无效花费与竞价内耗审计 › 真实样例输出

📢 PPC 无效花费与竞价内耗审计 · 真实样例审计输出

识别零转化垃圾词、ACOS 倒挂与跨活动自相竞价踩踏

典型可挽回区间 5%~25% · 所属类别 📢 广告与流量失血

以下输出由 Data Copilot 审计引擎对内置合成样例数据集（mode=sample，52 条记录）真实执行得到，不含任何客户真实数据；沙盒演示由引擎确定性规则生成，正式订阅包含 AI 深度诊断与逐笔明细。

📊 核心指标

Total spend

38,450.00

Total sales

108,620.00

Blended acos

35.40

Blended roas

2.82

Total clicks

16,981

Total orders

1,351

Avg cpc

2.26

Zero conv wasted spend

9,842.50

Zero conv wasted rate

25.60

High acos bleed spend

6,320.80

Recoverable ebitda

16,870.00

Health status

warning_waste_exposure

参与分析记录数

执行模式

sample

🔍 分析明细

Campaign breakdown

Campaign name	Spend	Sales	Acos	Roas	Clicks	Orders	Wasted spend
SP - Auto Discovery - All Products	7,990.00	9,400.00	85.00	1.18	3,370	131	5,090.00
SP - Broad Expansion - 3C Electronics	5,490.00	5,000.00	109.80	0.9100	2,136	62	3,824.73
SP - Broad Expansion - Smart Home	5,100.00	5,200.00	98.08	1.02	1,677	65	3,368.12
SP - Exact Core Brand - Earbuds & Power	3,390.00	23,000.00	14.74	6.78	1,990	274	0.00
SP - Broad Expansion - Apparel & Beauty	3,202.50	2,500.00	128.10	0.7800	1,254	32	2,369.87
SP - Broad Expansion - Outdoor & Sports	2,210.00	2,100.00	105.24	0.9500	824	27	1,510.59
SP - Exact Core Brand - Smart Home	2,180.00	14,400.00	15.14	6.61	1,170	173	0.00
SP - Exact Core Brand - Apparel & Beauty	2,177.50	15,120.00	14.40	6.94	1,270	181	0.00
SP - Phrase Category - Apparel & Beauty	1,420.00	4,650.00	30.54	3.27	620	66	0.00
SP - Phrase Category - 3C Electronics	1,390.00	4,550.00	30.55	3.27	570	62	0.00

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

Marketplace breakdown

Marketplace	Spend	Sales	Acos	Roas	Orders	Wasted spend
US	18,510.00	55,200.00	33.53	2.98	684	7,308.19
DE	9,500.00	25,150.00	37.77	2.65	319	3,987.70
UK	7,010.00	20,750.00	33.78	2.96	255	3,047.32
JP	3,430.00	7,520.00	45.61	2.19	93	1,819.40

Bleeding breakdown

Reason key	Title	Amount	Percentage	Description	Severity	Waste type	Label
zero_conversion_waste	0 转化宽泛大词吞噬	9,842.50	48.50	广泛/词组匹配引入不相关搜索词，消耗大量点击却 0 转化	CRITICAL	zero_conversion_waste	💸 零转化泛词无效空耗
cpc_overbidding	恶性内卷超额 CPC	4,215.30	24.30	高价值通用大词盲目出价内卷，点击单价虚高严重侵蚀毛利	HIGH	bidding_cannibalization	⚔️ 同品多活动竞价内耗踩踏
runaway_acos	倒挂高 ACOS 侵蚀	6,320.80	18.60	广告 ACOS 高达 60%~120%，远超单品毛利率（25%~35%），每出一单都在净亏钱	HIGH	bleeding_acos_unprofitable	🩸 ACOS 严重倒挂出单亏损
budget_dayparting_waste	预算错配与午夜低效浪费	1,850.00	8.60	高转化核心词中午就爆预算下线，低效长尾词却全天持续烧钱	MEDIUM	dayparting_budget_drift	🌙 预算时段错配与深夜空耗

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

Quadrant counts

Hero winners count	14
Niche potentials count	10
Runaway bids count	12
Bleeding blackholes count	16
Golden champions	14
Scaling drivers	10
Bid reduction candidates	12
Negative exact targets	16

High risk terms

Id	Keyword or term	Campaign name	Ad group name	Targeting keyword	Search term	Match type	Marketplace
T-NEG-001	free music downloader app offline	SP - Auto Discovery - All Products	Auto Broad Group	*	free music downloader app offline	AUTO	US
T-NEG-002	wired apple headphones lightning cable	SP - Broad Expansion - 3C Electronics	Earbuds Broad	wireless earbuds	wired apple headphones lightning cable	BROAD	US
T-NEG-003	sony wh-1000xm5 replacement ear pads foam	SP - Broad Expansion - 3C Electronics	Earbuds Broad	anc headphones	sony wh-1000xm5 replacement ear pads foam	BROAD	US
T-NEG-004	cheap used power bank under 10 dollars bulk	SP - Auto Discovery - All Products	Auto Broad Group	*	cheap used power bank under 10 dollars bulk	AUTO	US
T-NEG-005	car jump starter heavy duty truck clamp	SP - Broad Expansion - 3C Electronics	Power Broad	fast charging power bank	car jump starter heavy duty truck clamp	BROAD	US
T-NEG-006	dyson v15 vacuum cleaner battery replacement	SP - Auto Discovery - All Products	Auto Broad Group	*	dyson v15 vacuum cleaner battery replacement	AUTO	US
T-NEG-007	roomba filter and side brush kit screws	SP - Broad Expansion - Smart Home	Robot Vacuum Broad	robot vacuum mop	roomba filter and side brush kit screws	BROAD	US
T-NEG-008	traditional halogen reading lamp bulb base	SP - Auto Discovery - All Products	Auto Broad Group	*	traditional halogen reading lamp bulb base	AUTO	DE
T-NEG-009	vintage kerosene desk lamp decoration	SP - Broad Expansion - Smart Home	Desk Lamp Broad	smart desk lamp	vintage kerosene desk lamp decoration	BROAD	DE
T-NEG-010	camping tent stakes metal heavy duty forged	SP - Auto Discovery - All Products	Auto Broad Group	*	camping tent stakes metal heavy duty forged	AUTO	DE

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

Items sample

Id	Keyword or term	Campaign name	Ad group name	Targeting keyword	Search term	Match type	Marketplace
T-NEG-001	free music downloader app offline	SP - Auto Discovery - All Products	Auto Broad Group	*	free music downloader app offline	AUTO	US
T-NEG-002	wired apple headphones lightning cable	SP - Broad Expansion - 3C Electronics	Earbuds Broad	wireless earbuds	wired apple headphones lightning cable	BROAD	US
T-NEG-003	sony wh-1000xm5 replacement ear pads foam	SP - Broad Expansion - 3C Electronics	Earbuds Broad	anc headphones	sony wh-1000xm5 replacement ear pads foam	BROAD	US
T-NEG-004	cheap used power bank under 10 dollars bulk	SP - Auto Discovery - All Products	Auto Broad Group	*	cheap used power bank under 10 dollars bulk	AUTO	US
T-NEG-005	car jump starter heavy duty truck clamp	SP - Broad Expansion - 3C Electronics	Power Broad	fast charging power bank	car jump starter heavy duty truck clamp	BROAD	US
T-NEG-006	dyson v15 vacuum cleaner battery replacement	SP - Auto Discovery - All Products	Auto Broad Group	*	dyson v15 vacuum cleaner battery replacement	AUTO	US
T-NEG-007	roomba filter and side brush kit screws	SP - Broad Expansion - Smart Home	Robot Vacuum Broad	robot vacuum mop	roomba filter and side brush kit screws	BROAD	US
T-NEG-008	traditional halogen reading lamp bulb base	SP - Auto Discovery - All Products	Auto Broad Group	*	traditional halogen reading lamp bulb base	AUTO	DE
T-NEG-009	vintage kerosene desk lamp decoration	SP - Broad Expansion - Smart Home	Desk Lamp Broad	smart desk lamp	vintage kerosene desk lamp decoration	BROAD	DE
T-NEG-010	camping tent stakes metal heavy duty forged	SP - Auto Discovery - All Products	Auto Broad Group	*	camping tent stakes metal heavy duty forged	AUTO	DE

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

🛠 引擎给出的落地行动清单

P0 紧急精准否定 0 转化死词止血：掐断零转化垃圾词现金失血敞口：24小时内立即执行：立即止血 $9,842.50/月：一键导出高点击零转化垃圾词清单。：通过亚马逊后台 Bulk Operations 批量导入 Negative Exact，立停每日放血。
P1 建立单向流转拓扑防竞价内耗：消除同品多活动内部互相抬价踩踏：1-3天内完成：提效增厚 $4,215.30/月：建立单向关键词漏斗机制，消除跨活动竞价内耗。：针对倒挂失血词阶梯降价，节省预算倾斜至金牛词。
P2 部署分时智能调价与高投产词预算倾斜：优化时段预算配比与金牛词放量增长：7天内持续调优：释放净纯利 $16,870.00/月：开启分时出价控制。：在欧美深夜时段降权，交易高峰期提权，提高转化。

Ai diagnosis

Summary	本次 PPC 广告对账共深度穿透 52 个核心投放搜索词，全盘广告总支出 $38,450.00，综合 Blended ACOS 达到 35.4%。
Core judgment	识别到高危失血敞口达 $20,378.60，急需止血调优！
Top risks	["0 转化词持续空耗预算", "ACOS 倒挂超出产品毛利率盈亏线", "同品竞价踩踏推高点击单价"]
Immediate actions	["压降失血词出价", "立即上传添加 Negative Exact", "重新配置预算分布至金牛词"]
Executive summary	本次 PPC 广告对账共深度穿透 52 个核心投放搜索词，全盘广告总支出 $38,450.00，成交金额 $108,620.00，综合 Blended ACOS 达到 35.4% (处于 ⚠️ 预算空耗预警 (ACOS 30%~45%, …
Top immediate actions	["对 12 个 ACOS 倒挂失血词出价统一下调 40%，逼近产品毛利率盈亏平衡线。", "对 4 组同品竞价冲突词执行去重，在 Auto/Broad 组中添加否定，仅保留主力 Exact 投放。", "立即在卖家平台 Bulk Ope…
Amazon bulk negative preview	Product Entity Operation Campaign ID Ad Group ID Keyword or Product Targeting Match Type State Sponsored Products Negat…

Cannibalization conflicts

Search term	Asin	Conflict campaigns count	Campaigns	Ad groups	Total impressions	Total clicks	Total spend
wireless noise cancelling earbuds	B09X123456	3	["SB - Video Brand Ads - US Peak", "SP - Auto Discovery - All Products", "SP - Exact Core Brand - Earbuds & Power"]	["Auto Broad Group", "Earbuds Exact", "Earbuds Video"]	91,000	1,570	2,750.00
robot vacuum and mop combo	B08Z543210	3	["SD - Audience Retargeting - All ASINs", "SP - Auto Discovery - All Products", "SP - Exact Core Brand - Smart Home"]	["Auto Broad Group", "Retargeting Auto", "Robot Vacuum Exact"]	77,000	1,040	2,280.00
65w fast charging power bank	B08Y789012	2	["SP - Auto Discovery - All Products", "SP - Exact Core Brand - Earbuds & Power"]	["Auto Broad Group", "Power Bank Exact"]	44,000	770	1,500.00
camping tent 4 person waterproof	B09V112233	2	["SP - Auto Discovery - All Products", "SP - Exact Core Brand - Outdoor & Sports"]	["Auto Broad Group", "Camping Tent Exact"]	40,000	680	1,370.00

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

Match type breakdown

Match type	Terms count	Clicks	Spend	Sales	Acos	Roas	Waste spend
BROAD	20	5,891	16,002.50	14,800.00	108.12	0.9200	11,073.30
EXACT	12	5,170	8,977.50	61,020.00	14.71	6.80	0.00
AUTO	13	3,730	8,670.00	14,000.00	61.93	1.61	5,090.00
PHRASE	7	2,190	4,800.00	18,800.00	25.53	3.92	0.00

仅展示前 10 行，完整明细可通过开放 API 沙盒获取

Matched table name

—

🚀 想跑你自己的数据？

✅ 公共沙盒端点已开放无需注册、无需 API Key，把下面这段 curl 直接粘到终端，就能拿到与本页结构完全一致的 JSON（返回体包含 engine_name / record_count 与全部分析区块）。

curl -X POST 'https://data-copilot.whfc.cc/api/v1/sandbox/ppc_wasted_spend' \
  -H 'Content-Type: application/json' \
  -d '{"use_sample": true}'

进入开发者门户 /docs 查看该引擎的方法论与速算入口

🔗 继续看别的引擎真实输出

同一失血大类下，其它引擎的真实样例输出（免注册查看）：

🛡️ 广告买量作弊与无效流量拦截拦截虚假点击、机器流量与地域错配造成的获客预算流失
🎯 多渠道营销归因与预算优化还原真实渠道贡献，砍掉虚高 ROI 的低效投放
🌟 KOL 达人营销 ROI 与 CPS 优化穿透刷量水分，按真实带货 CPS 结算达人合作
🏷️ 促销与优惠券蚕食审计识别重复叠加折扣与自我蚕食造成的净利稀释
🤝 渠道分销返点与串货审计核验阶梯返点、串货倾销与渠道净利真实性
⚔️ 电商价格竞争力与破价审计跟踪竞品价格与自有破价，守住毛利与价格带

失血审计矩阵（全部 54 个引擎）按 6 大失血大类浏览全部引擎落地页
本引擎方法论与速算入口失血机理、数据要求、典型可挽回区间与免费速算
开放 API 开发者门户沙盒试跑、订阅计费与一键生成的集成代码
首页30 秒失血速算与可分享诊断报告

页面来源：https://data-copilot.whfc.cc/demo/ppc_wasted_spend

Data Copilot · AI 跨境经营失血审计 —— 把财务报表里看不见的流失，还原成可以逐笔挽回的现金。

商务对接与报告转发：bd@data-copilot.whfc.cc · 全部 54 个审计引擎 · 开放 API 开发者门户